Monday, 15 June 2009


I must be crazy to be about to start work on kicking off a potential career in the industries of creative concepts and practice. It's like having an idea/creation that you then have to pitch into the maaaaaaaaaaaasive ocean. You then have to sit, hungry, thirsty and shoeless on the sand as you stare out to the horizon, hoping someone in a lovely boat comes across your message in a bottle, and comes to save you, recognising your work as something positive. And not only that, but the captain needs to somehow either coincidentally dodge the infinite number of other bottles filled with the likelym exact same fantastic blend of creativite juices and on par ideas [anyone really can sit on a beach these days and whip their bottle of greatness into the blue, regardless of what they do or who they are], or find a way to sieve cautiously through the near-identical bottles of 'save me's [like the end of Titanic, careful not to hit anything decent/alive] to pick that which is most eligible for saving. You could easily be sitting on the sand for a very long time, and yeah occassionally a dinghy rolls over, but you realise before its too late that its not enough to get you back to civilisation as you sit sinking, and you swim back to shore to rewrite you message and try again. You might not even receive any kind of help. But you just might see that steamboat on the horizon chugging towards you. It's not an ocean liner, but it's enough to get you off the sand and cool your feet, even for a bit. I think we all get one rescue, and when it comes, it'll be up to me not to fall overboard. The key is to get the message right, which I understand is pretty difficult. But there'll always be an audience for a great idea. I cant keep throwing the same old bottles in for my whole life. I need to now start working hard on creating something valid for today, making sure my message is written well enough that it will be noticed and engaged with and upon with taken a chance, as I think I cant just rely on those in the ocean to do the work in finding me. I will need to find them. And if i'm really thirsty, I think there's every chance I can do this.

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